Case Study

2019

Radio Shahidi

Service
  • Website | Branding
Role
  • UI/UX
  • Brand Identity
  • Development

Shahidi wa amani na Imani to preach and propagate for peace all over

A community radio station in Isiolo, Kenya, set up and owned by the Catholic Diocese of Isiolo. Being in a hardship area with frequent communal fights between different communities, the radio was established to help sensitize people the importance of living with harmony.

Problem

Radio Shahidi was having issues with reaching large audience, difficulty scaling across devices, and a lack of visual consistency across markets and brought our team in for redesign.

Solution

Our approach was to build a new design system to make the content consistent, minimal and responsive while maintaining the brand aesthetic. Since it is a local radio station and not being able to be heard throughout the country, we added the livestream feature on the website.